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Think Bigger Diagnostic
Your results indicate that your business is currently operating in a Chaotic stage overall. This doesn’t mean you’re failing. It usually means you’ve been relying heavily on your own effort, experience, and decision-making to keep things moving.
At this stage, progress often feels harder than it should because foundations like systems, clarity, and consistency haven’t fully caught up with your ambition yet. Things may be working, but they rely on you being involved in almost everything.
This stage is common, especially for founders who care deeply about their business and are used to pushing through challenges themselves.
As you read through the insights below, notice which descriptions resonate most strongly or feel most frustrating right now. That area is often the best place to focus first.
Rather than trying to improve everything at once, small, intentional changes in the right place can have a disproportionate impact across the rest of the business.
What businesses at this stage typically experience
The Success System
Your systems need work. Your processes and intentions may not be comprehensively documented, meaning it is hard for your team to always be on the same page as you. Consider ways you can reduce the load on key individuals, document your processes and values, and work on gaining clarity about what you want your business to be known for.
Product
Your products require some work. You may not have clear or comprehensive understanding of what your customers need, or your product might not sufficiently stand out against your competitors. Get creative about ways you can be more innovative and bold, and have your product (or service) draw potential customers in. How can you become the 'go-to' option in your industry?
People
Your people and your team require some work. You might be leading with emotion, your team may not have clearly defined roles (or they may not know or understand them), and as a result, you might be finding it hard to retain talent. Consider ways that you can enhance the alignment of your team with your business vision and ambitions, and boost your team's experience working for you.
Profit
The amount of attention you pay to your business profit needs to increase. Whether it's building your wealth, using tools to track your profit and cashflow, or regularly reviewing your pricing, there is an opportunity to make some changes. Consider the ways you can address these aspects of the profit category, as well as having alternate suppliers for each product (or service) you provide.
Promotion
Your marketing and promotion require some work. It seems as though you are not yet delivering on your brand promise, your messaging is not yet memorable to your ideal client, and your solutions may not yet drive commercial outcomes for your customers. Consider the quick wins you can have, and how your marketing can actively build trust with potential prospects.
Looking for more insight?
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You didn’t start your business to burn out, yet here you are - maxed out on bandwidth, putting out fires instead of building something scalable.
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