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Think Bigger Diagnostic
Your results indicate that your business is operating in the Vulnerable stage overall. The business is functioning, progress has been made, and capability exists, but the foundations are not yet strong enough to consistently support growth or change.
At this stage, systems and structure exist in pockets. Things work while conditions are stable, but pressure shows as soon as something shifts, stretches, or scales. You may find yourself stepping back in to steady the business when issues arise.
This is a common stage for committed business owners who have built momentum through hard work, but are starting to feel that effort alone is no longer enough.
As you read through the insights below, notice which areas feel most familiar or fragile right now. That area is often where focused attention will create the greatest stability.
Rather than trying to improve everything at once, strengthening one or two foundations can significantly reduce pressure across the rest of the business.
What businesses at this stage typically experience
The Success System
Your systems need your attention. Your processes and intentions may not be comprehensively documented, meaning it is hard for your team to always be on the same page as you. Consider ways you can reduce the load on key individuals, further document your processes and values, and better articulate what your business is known for.
Product
Your products need your attention. You may not have a comprehensive understanding of what your customers need, or your product might not adequately stand out against your competitors. Get creative about ways you can be more innovative and bold. Challenge yourself to think about how your product can become the 'go-to' option in your industry.
People
Your people and your team need some attention. You may be leading with emotion, your team may not know or understand their roles, and as a result, you might be finding it tricky to retain talent. Consider ways that you can enhance the alignment of your team with your business vision and ambitions, and boost your team's experience working for you.
Profit
Rethink the amount of attention you pay to your business profit. Whether it's building your wealth, using tools to track your profit and cashflow, or regularly reviewing your pricing, there is an opportunity to make some improvements. Consider the ways you can address the above aspects of the profit category, as well as having alternate suppliers for each product (or service) you provide.
Promotion
Your marketing and promotion requires some attention. You may not consistently be delivering on your brand promise, and your messaging may not yet memorable to your ideal clients. Consider the quick wins you can have, including how your marketing can actively build trust with potential prospects, and how your product can enhance commercial outcomes for your clients.
Looking for more insight?
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